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"Building A StoryBrand: Clarify Your Message So Customers Will Listen"
by Donald Miller
This book introduces the StoryBrand framework, a powerful approach to branding that centers on storytelling. Miller emphasizes the importance of clear messaging, showing readers how to connect with customers by positioning their brands as aids in the customer's journey. -
"Designing Brand Identity: An Essential Guide for the Whole Branding Team"
by Alina Wheeler
Wheeler's book is a comprehensive guide to creating, building, and maintaining a brand. It's filled with case studies and visual tools, making it an indispensable resource for anyone involved in brand design. It covers the process from research and analysis through design development to brand application. -
"Logo Design Love: A Guide to Creating Iconic Brand Identities"
by David Airey
A deep dive into the world of logo design, Airey's book is both a guide and an inspiration for designers and brand managers. It explores what makes logos memorable and offers insights into the design process behind iconic brand identities. -
"Brand Thinking and Other Noble Pursuits"
by Debbie Millman
This collection of interviews with branding experts, including Seth Godin and Malcolm Gladwell, delves into the philosophical and psychological aspects of branding. Millman's book offers readers a deeper understanding of what drives consumer behaviour and brand perception. -
"The Brand Gap: How to Bridge the Distance Between Business Strategy and Design"
by Marty Neumeier
Neumeier presents a clear and concise framework for building a brand that can outpace competition through creativity and innovation. "The Brand Gap" provides insights into how companies can bridge the gap between business strategy and design to create a cohesive and powerful brand. -
"How Brands Become Icons: The Principles of Cultural Branding"
by D.B. Holt
Holt's book examines how certain brands achieve iconic status by tapping into cultural myths and ideologies. It's a fascinating read for those interested in the intersection of branding and culture, offering strategies for creating a brand that resonates deeply with consumers. -
"Contagious: How to Build Word of Mouth in the Digital Age"
by Jonah Berger
Berger explores why certain products and ideas become popular and how brands can leverage social influence to become contagious. This book is especially relevant in the digital age, where social media plays a significant role in brand building. -
"Hello, My Name Is Awesome: How to Create Brand Names That Stick"
by Alexandra Watkins
Watkins provides a fun and accessible guide to naming brands, with strategies for creating memorable and effective brand names. This book is a great resource for anyone starting a new brand or looking to rebrand an existing one.
Reading List
A list of some of our favourite books on branding and identity.